Arno has over 15 years of business to business lead generation experience. His journey started when he worked for a lead generation company for 7 years, running a team of callers. He then worked for a managed IT service provider for 4 years as a lead generator and inside sales representative. In 2018, he started his own company to help businesses grow their sales pipeline. Based on his prior experiences, communicating with executives and sales representatives, he found that the most difficult job in this field is outbound calling and finding qualified leads. His mission is to make it easy for businesses to focus on what they are good at, which is growing their company instead of hunting for new opportunities.